78 Irving

At the turn of the twentieth century,
a new concept of city living was imagined:
the apartment.

Architects of the Gilded Age were tasked with incorporating all the grandeur of everyday living on to one floor. To do so, they broke large multi-family dwellings into small rooms with prescribed functions—a formal dining room, a piano room, a library. Today, that concept of a rich city lifestyle is reimagined in modern language at 78 Irving.

Grandeur Restored

A regal limestone, granite and masonry exterior, with original 1901 ornamentation, provides a glimpse of the exquisite architectural detailing that awaits one inside this stunning building—set on the corner of tree-lined Irving Place and quiet 19th Street, affectionately known in New York City architectural circles as “Block Beautiful.”

Modern Living

Wired for modern conveniences and thoughtfully designed to evolve with today’s technology, each residence takes its style cues from the Gilded Age, but its operational mechanics from the Digital Age. The building even has a powerful generator to allow life to go on as usual should an emergency arise—a feature that far exceeds city requirements.

Flexible Space

The expansive residences have highly malleable layouts with few obstructions, allowing New Yorkers to create spaces for contemporary living. Gone are the small and compartmentalized living quarters of yesteryear; in their place stand elegant rooms with generous proportions that allow residents to adapt the space as they desire—and alter it with ease.

A Proper Kitchen

Today, a kitchen is more than just a place for preparing meals. It is the social hub of a residence, a room for conversation, play, homework and dining. The floating island provides a table at which to sit and work, with room for stools so a convivial meal can be served. By the window, an extra prep zone doubles as an office nook, with a custom leather blotter and a stool that tucks beneath the countertop. Busy owners can toggle between work and home life in this central room that makes a strong statement about contemporary urban living.

A Secluded Sanctuary

To achieve a master suite that would dazzle discerning residents, a large bedroom embraced by a large bathroom, a walk-in closet and a generously sized hanging closet were created within the light-filled and secluded master suite.

A Better Budoir

Victorian vanities are often centerpieces in period homes, offering lovely flourishes but little storage space. Here, those same graceful bones and sculptural chrome legs are outfitted with custom cabinetry for added functionality. It’s a beautiful hybrid, a subtlety that cannot be found elsewhere.

Block Beautiful

78 Irving stands proudly as part of the Gramercy Park Historic District, a neighborhood that retains a sense of literary nobility. From the outside, this is a building that helped coin the term Block Beautiful; from the inside, it peers tree level onto the renowned architecture that surrounds it. This is New York living with an authentic sense of place and history.


Please contact the sales gallery at 212.768.0078 for availability and pricing.

Thank You


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Developer Madison Realty Capital

Madison Realty Capital is one of New York City’s preeminent real estate investment and development firms. Since it’s inception in 2004 by co-founders Brian Shatz and Joshua Zegen, Madison has closed in excess of $3.0 billion of real estate debt and equity transactions in the multi-family, retail, office and industrial sectors. The firm’s vertically integrated platform provides unique insight and expertise throughout all phases of development, including: acquisition and underwriting, pre-planning and zoning analysis, legal/regulatory administration, design and engineering oversight, construction project management, marketing, sales, and
property management.

Exclusive Sales and Marketing Holly Parker, Douglas Elliman Development Marketing

Established in 1911, Douglas Elliman Real Estate is the largest brokerage in the New York Metropolitan area and the fourth largest residential real estate company nationwide. With more than 6,000 agents, the company operates over 85 offices in Manhattan, Brooklyn, Queens, New Jersey, Long Island, the Hamptons & North Fork, Westchester, Greenwich, South Florida, Colorado and Beverly Hills. Moreover, Douglas Elliman has a strategic global alliance with London-based Knight Frank Residential for business in the worldwide luxury markets spanning 59 countries and six continents. The company also controls a portfolio of real estate services including Douglas Elliman Development Marketing; Manhattan’s largest residential property manager, Douglas Elliman Property Management with over 250 buildings; and DE Commercial. For more information on Douglas Elliman as well as expert commentary on emerging trends in the real estate industry, please visit www.elliman.com.

Architect PKSB

PKSB Architects is recognized as an award-winning full-service firm with a long history of completing projects of every scale and scope. Celebrating over 40 years in practice, PKSB has been creating architecture and interior spaces with an ever-expanding range—including academic, preservation, institutional, residential, hospitality, public housing, infrastructure, public art, civic memorials and houses of worship. Under the leadership of principals Sherida Paulsen, FAIA, William Fellows, AIA, and Tim Witzig, AIA, PKSB’s efforts have been rewarded with numerous design awards, including the prestigious P/A Award and AIA honor awards on
the local, state and national levels.

Branding / Advertising And Partners, NY

And Partners is a strategic design firm that creates change for our clients using a methodology that goes far beyond the expected. Since 1999, we’ve helped brand and market over $5 billion worth of residential properties in Manhattan. Our approach integrates branding, design, innovation and technology—along with deep experience outside the real estate industry—to design every detail of the customer experience. The result is a more robust and more intelligent turnkey offering for real estate projects of all kinds. andpartnersny.com